Customer Experience Management Software for retailers

TurnFriendly Retail

TurnFriendly Retail supports customer-facing service processes in wholesale and retail. Manage concerns such as inquiries, complaints, and claims with CEM software that integrates easily.

The direct line to a
TurnFriendly expert

Manage all inquiries, complaints, claims, feedbacks and other concerns.


Competence from a single source –
software plus industry-specific know-how

TurnFriendly Retail is used in retail and completely covers the specific requirements. Industry-standard functions as well as interfaces form the basis for group-wide use.

Article structure

TurnFriendly is able to map your complete article structure, including all product information you need for your daily work. As a result, TurnFriendly offers a quick and easy way to create and classify products for complaints handling.

  • Familiar structures
  • Everything at a glance
  • Connection to merchandise management systems
Portal for customer issues

The branches are provided with an intuitively operated portal for the collection and reporting of customer issues. Use TurnFriendly at your desk or on the go. For user groups requiring a simple surface. Secure login via single sign-on and coupled with the core application.

  • Mobile friendly
  • Clear GUI
  • Process integrated
  • Single Sign-on
  • For customers, prospective customers, sales and external partners
Complete hosting package

You have the option to hostTurnFriendly with us or on a server in your company. The ASP solution relieves your IT department and your data is protected in a German datacenter. When setting up you get professional support from our TurnFriendly experts.

  • Rent instead of buying
  • Hardware and software: everything from a single source
  • One contact person
  • Scalable
  • Data Interfaces
  • Training and production environment

Customer oriented trading companies
choose TurnFriendly


Since the introduction of TurnFriendly, customer concerns have become more structured, efficient and time-saving. As a result, the customer satisfaction could be significantly increased.
Julian Jourdan Julian Jourdan
Head of Customer Service
Handelsgesellschaft für Baustoffe mbH & Co. KG

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Measurable success thanks to TurnFriendly Retail

The stored outgoing documents reduce the time needed to send response letters to customers.
Due to the SLAs and the reminder function, the feedback rate by the task recipient could be increased considerably. Via e-mail and without reminder: approx. 50 %, via TurnFriendly task with reminder: approx. 90 % feedback rate.
Significant time savings when searching for specific concerns and cases due to clarity, status messages and visual representation of concerns, as well as the assignment of case numbers and their search function.
Due to the stored master data (market information, sales representatives, customer managers, etc.), a search, e.g. for contact persons, in various Excel tables, organization charts and other databases is no longer necessary.
General increase in customer satisfaction through notifications of receipt, structural and orderly workflows, and faster processing.
The processes regarding the internal, interdepartmental handling of concerns have been greatly simplified by the possibility of setting tasks, SLAs, questionnaires, etc. in TurnFriendly and the cooperation with the involved departments has been improved.
The ability to assign individual cases to customer management staff and to store notes and documents in a file has reduced the error rate when processing customer concerns, e.g. due to parallel processing, non-existent information or documents that cannot be found.

Learn more about our clients

All the Features
you will need

Discover which features of TurnFriendly help you solve your customer complaints faster.


Contact us!

Our team is happy to answer your questions.

Talk to an expert